Action

NEW OPENING: Action opens on January 17, 2026

Action, the non-food discount chain, welcomes millions of customers every week across its more than 3,100 stores in 14 European countries. Customers love Action for its surprising assortment of 6,000 products in 14 categories, including everyday essentials and items that make daily life easier or more enjoyable – always at the lowest price. Every week, we introduce 150 new products to keep our range fresh and up to date. Through our Action Sustainability Program (ASP), we continuously invest in improving quality and sustainability, organized into four areas: People, Product, Planet, and Partnership. Our promise: small prices, big smiles.

Website: https://company.action.com